Everything is designed. Few things are designed well. - Brian Reed


Business Cards

Posted on August 13th, by admin in Modes of Advertising. Comments Off on Business Cards

Once you have a logo, having business cards made is a great way to pass your info along to personal acquaintances and clients. The quality of the paper/card stock and design can say a lot about your brand. Your staff will be better motivated to uphold your brand if they have personalized business cards.

Because it’s easy now to order basic cards online, it’s also easy to stand out by paying a little extra for higher quality materials. Card stock should be 12pt or higher cover weight. Matte coated card stock is best, and you can have UV coat added for a little more cost. To really make a design stand out, you can add foil accents, embossing or spot-UV.

Small runs (less than 10,000) will usually run on digital printers and cost less, but the fine lines are not as crisp … Read More »

Flyers and Brochures

Posted on August 13th, by admin in Modes of Advertising. Comments Off on Flyers and Brochures

Flyers, brochures and rack cards have a particularly good response as they are usually voluntarily chosen. If your customers find the piece appealing, they will pick it up, possibly take it with them to other customers or use it to refer others. Therefore durability and usefulness are the main concerns. If there are no folds (brochures) I recommend card stock. Card stock is pre-coated with gloss or matte finish. Gloss works well for attention-grabbing designs and is slightly more resilient to damage from wear and tear, but there’s been a movement to matte and it works better if your have any areas for the customer to fill in with pen. A good example of a piece that needs to be markable with pen is a reference card or gift certificate, so these should definitely be matte coated.

Most distribution companies have … Read More »