Print Advertising can make an impact if you find the right publication. For example, some publications market to only a certain hotel chain (in-room guides), some market to a specific road (turnpike DOT maps), and some market to a specific transportation line (trolley guides or in-flight magazines). Once you have a pub that appeals to your demographic, you may want to choose a “call to action” or offer for the ad to help you measure the response. The goal is not so much to drive in customers, as to identify and calculate ad revenue. Publications may have specific rules regarding bleed/safety specs, expiration dates and codes in coupons, etc.